To help you with your next project, we need to know about you and your goals. Design begins with identifying those needs, and understanding the obstacles we will need to overcome. This is where we learn what your organization does, what your goals are, and how your products or services are perceived.
Through listening and asking questions we are able to define your needs. We then take all that information and develop a strategy around your project.
Strategic Design sets out a prioritized plan for solving your project's needs and determines what to create, both immediately and over the long-term. This process involves an interplay between design and business strategy.
Establishing a viable strategy – one that addresses challenges in ways the organization can actually fulfill – is crucial to the success of any branding initiative.
Creativity comes through the realization of a strategy. The creative process consists of six working phases, inspiration, clarification, distillation, perspiration, evaluation, and incubation. During a particular piece of creative work, each phase should be experienced many times, in no definite order.
This is where we execute the strategy, and really bring your project to life.